Well-dressed attorneys plead with you in commercials to call them first. They tell you they understand you - that they care. You hear them on the radio, see their faces on park benches and can often find them staring back at you from huge billboards as you drive around your community.

Navigating the legal waters to find “just the right” personal injury attorney is both tough and exhausting. Getting past the advertorial spin is difficult at best. After most advertisements or commercials you will notice a statement like this, “The hiring of a lawyer is an important decision that should not be based solely upon advertisements.  Before you decide, ask us to send you free written information about our qualifications and experience.” In fact, in the state of Florida where we have several offices, this disclaimer is a requirement by law. Its purpose is to insure that like, with anything else in life, consumers do their research before they contract with any attorney. This is even more important when it comes to the world of personal injury. So how does one find the right PI attorney?

1.      Check out their reputation on the web. What would we do without Google? It’s not quite that simple.  It’s pretty easy to hire an SEO expert to ensure that your website ranks high in search engines. What you want to research is what is known as organic search. This means to check and see what OTHERS are saying about the attorney and their firm. Are they involved in the community? Do they sponsor events? Are their favorable news reports? What have others said about them? In this case what others have to say about them is far more important than what they say about themselves.

2.      Take them up on their “complimentary consultation” if they offer it. Nothing beats talking to the attorney in person. Don’t be intimated, we are people just like you. And just like in other professions there are those who do what they do for the wrong reasons. As with other decisions, if something doesn’t seem right when you meet with them, move on. That could save you a lot of heartache later.

3.      Research their verdict settlements, certifications and continuing education. Board certification requires that each attorney meet (and abide by) some very specific and stringent guidelines. Look closely at their verdicts. Make sure there is a balance of verdicts and out of court settlements. Why? It is important to know that your attorney is willing to go to trial and advocate for you in front of a jury. If the attorney that you are interviewing seems to avoid trials then it may be time to interview other attorneys.

Hiring an attorney can be a daunting task. At The Russo Firm we are always ready to help. If you would like more information about what we do go to our home page at www.therussofirm.com or call us at 844-847-8300.