Ken Cross is the Media and Communications Coordinator at The Russo Firm. In this role, he is responsible for driving marketing initiatives and organic lead generation through web-based platforms such as social media, email campaigns, and client communications, helping to expand the firm's digital presence and reach new audiences. He develops and executes strategies that promote the firm's services while ensuring messaging remains consistent, professional, and aligned with the firm's brand.
Ken also serves as the firm's primary point of contact for media and press inquiries. He coordinates interviews, manages communications with journalists, and oversees the strategic release of information related to high-profile cases. His work ensures that the firm's public presence is both responsive and carefully managed, particularly in matters that attract public or media attention.
In addition to his communications role, Ken is a registered pharmacy technician and is nationally certified by the Pharmacy Technician Certification Board (PTCB). This background provides him with valuable insight into pharmaceutical products and healthcare practices, which supports his work in mass tort litigation, particularly in product liability and pharmaceutical-related cases.
Ken is motivated by the opportunity to shape how the firm connects with the public and takes pride in contributing to its continued growth and visibility.